Adidas is one of the top shoe and sports apparel companies in the world. It specializes in premium and sleek athletic wear that unlike others has become a form of high fashion. With lively, upbeat, and modern animation, their brand has remained relevant throughout the years.
Marcelo Meneses and I decided that for our short form branding package we should focus on their new Clima Cool 4.0s. With fast, upbeat, and high energy transformations we would capture the aesthetic of the new running shoe. Our package includes vertical, horizontal, and square formats for any screen, along with still mockups and animated advertisements.
In the real world…
See what our brand package looks like in action! Our goal was to grab attention in this busy world with exhilarating flashes and dynamic type to hook the viewer.